The Pretty Good Problem

About two months ago I purchased the brand new Blackberry Curve. The Blackberry Curve is a smart phone which allows you to access the internet, download an infinite amount of applications that that range from helping you pick a restaurant to eat at to checking your horoscope, and of course, make phone calls and text at insane speeds with its full keyboard. While I was obviously sold on buying the Blackberry Curve long before I entered the AT&T store, I asked myself...why the Blackberry Curve and not any other smart phone? What makes the Blackberry Curve so remarkable? Based on Seth Godin's ideas on what is "remarkable", I have realized that although many other smart phones have the same abilities as the Blackberry Curve, it is the brand name and reputation surrounding the brand name of the Blackberry that had me sold on buying one. As far as the advertisements for the Blackberry Curve are concerned, they make the phone appear to be the best option when it comes to smart phones, utilizing very creative commercials and print ads. The media coverage of the Blackberry Curve is what made it stand out as remarkable to me, and led to my purchase of the Blackberry Curve. If I had walked into the AT&T store not having any idea what kind of smart phone I wanted to purchase, I am sure I would have looked at the Blackberries first simply because of brand recognition. This, in my opinion, surely makes the Blackberry Curve a "remarkable" product.