The brand with which I feel to be part of a community is the Blackberry brand community. Just as Walker discusses the brand loyalty and community surrounding the Apple brand, I feel that same emotional attachment to Blackberry, having had a Blackberry for about four years. The Blackberry community is held together by their phones (obviously), members of the Blackberry community understand each other's phone dilemmas, chat about the latest Blackberry phones, and most importantly use Blackberry Messanger (BBM), which is used by every teenage girl in the country with a Blackberry. This brand allows me to feel as though I am a part of a community, although only a community of cell phones.
In other words, I feel as though I am completely disconnected from the Apple iPhone world. Several of my friends own iPhones and always talk about the latest applications they've downloaded or how awesome the camera on their iPhone works. As a Blackberry owner, it seems as if their are two teams...the Team Blackberry and Team iPhone, and I am on Team Blackberry. Therefore, its almost a competition between Blackberry and iPhone owners, each will criticize the other.
It is amazing how by simply owning a product by a certain brand one can create such a sense of community and emotional attachment to that particular brand. I am proud to say I am a member of Team Blackberry.
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