Final Thoughts

Taking Consumer Behavior has drastically changed the way I look and analyze advertisements. Since taking my first marketing class, Marketing Principles with Prof. Ben Carr, I have been reading deeper into advertisements and marketing techniques that are used to influence consumers. However, this semester while taking Consumer Behavior, I have found myself over-analyzing commercial advertisements, store advertisements, and being more conscious of myself as a consumer. The concept that intrigued me the most was the study of rituals used to influence consumers. After learning about this chapter, I instantly became more conscious of advertisements that utilize rituals to influence consumers. As a whole this class has taught me a lot of new ideas and theories about the behaviors of consumers. I know look at the world in a new, analytical way, breaking down the deeper meaning of almost every advertisement I see.