After taking the VALS survey, my results showed that I am categorized as an Innovator and an Experiencer. After taking the VALS survey, my results showed that I am categorized as an Innovator and an Experiencer. First I will discuss being an Innovator. I feel that this can accurately depict my life as a consumer because as a young 21 year old, I am always looking for the newest technologies and newest products on the market. I can also say that I feel that I am a change leader with regards to some things. For example, my parents would have no idea about the newest cell phones out, however, with my help they are able to see the new phones and perhaps even buy one of their own. I feel as though my age is what mostly qualifies me for the category of Innovator, because I am young I am able to connect with new technologies and be able to act as a change leader.
As far as being categorized as an Experiencer, I could not agree with it more. It clearly summarizes me as a young consumer, that will buy things on impulse and reaction. As much as I hate to admit it, I do spend alot of my money on clothing, my hair and nails, and other items that are obviously not necessary to survive (haha). However, it is nice to be able to have the newest shoes or the newest hair style. Being categorized as an Experiencer hit the nail right on the head, and should probably have been my primary categorization. However, both categories definitely summarize me as a consumer.
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